Industrial Design

My industrial design work is grounded in thoughtful problem-solving and a deep respect for real-world constraints. Each project begins with understanding the brief—what needs to work, who it’s for, and why it matters—before moving into form, materials, and structure. I approach design as a balance between creativity and practicality, considering usability, manufacturing processes, and production realities from the start.

Whether designing products or packaging, I focus on creating solutions that feel intentional and well considered. This means thinking through how something is held, opened, assembled, produced, and experienced, not just how it looks. The result is work that aligns with brand storytelling while remaining functional, efficient, and grounded in purpose.