Design
My work lives at the intersection of industrial design, graphic design, branding, and packaging. No matter the medium, everything begins with understanding the brief—what needs to function, who it’s for, and what story it should tell. From there, I focus on creating designs that feel intentional, well-considered, and grounded in real-world use.
I approach design as both a problem-solver and a storyteller. Whether I’m developing a physical product, building a brand identity, or designing packaging, I think about how something is experienced: how it’s held, opened, seen, understood, and remembered. It’s not just about how it looks, but how it works, communicates, and connects with people.
By blending industrial thinking with visual design, I create solutions that are practical, efficient, and emotionally resonant. The result is work that feels cohesive across form and graphics—where functionality meets clarity, and creativity is always supported by purpose.
Professional Work (Industrial Design-Focused)
This is where design meets the real world. These projects were created for clients and companies with real goals, real timelines, and real constraints. I approach each one as a problem to solve where I balance function, clarity, and aesthetics while still leaving room for thoughtful details that make the work feel human.
Professional Work (Graphic Design-Focused)
This is where visual storytelling comes to life. These projects focus on logos, murals, and graphic design work that create strong first impressions and clear brand identities. Each piece is designed to communicate personality, purpose, and emotion through thoughtful use of color, type, and composition.
Concept Work
Concept work is where curiosity leads. These projects were developed in school and through self-initiated explorations, giving me the freedom to experiment, ask “what if?”, and push ideas a little further. It’s less about perfect answers and more about process, exploration, and learning through making.
Collaborations
Collaborations are really enjoyable projects for me. They’re hands-on, fast-moving, and fueled by creative chemistry. These designs were created alongside other designers and brands, blending different perspectives, skills, and ideas into something we couldn’t have made on our own. A little messy, a lot of fun, and always intentional.
